It is important to remember that, while the tomato meter at rottentomatoes.com is very helpful, it is not always right.
That is not to say that The Emoji Movie is good, only that it is not as terrible as people are making it out to be. Afterall, it takes a lot to make a movie about the inside of a smart phone. The Emoji Movie is clearly reminiscent of movies such as Toy Story (1995), Wreck it Ralph (2012), and Inside Out (2015). The ultimate difference is that those movies had wit and humor that was not forced down our throats. I think I cracked only two smiles during The Emoji Movie (and maybe a hint of a chuckle).
Those movies also had characters we liked and cared about. They were original, had a pep in their step. When I walked out of Inside Out, I went a long time thinking of my voices in my head. As a kid, it was years before I stopped looking at my toys and waiting for them to come alive. The next time I send an emoji, I will not be thinking about what happens to it after I send it.
It is perhaps of the greatest irony that the best way to describe The Emoji Movie is the main emoji himself, which is a “meh” emoji. His name is Gene (T.J. Miller). He is out to impress his parents (played by Steven Wright and Jennifer Coolidge). It is his first day on the job, waiting to see if the owner of the phone, Alex (Jake T. Austin) will use him in text. Gene freaks out, and messes up everything. After being chased out of textopolis by Smiley (Maya Rudolph), he and Hi-Five (a well cast James Corden) set off to find the cloud, with the help of Jailbreak (Anna Faris), who is hiding her own secret. In the mean time, Alex is out to impress his crush Addie (Tati Gabrielle) if only his phone would stop acting up.
Parents, the movie is fine for kids, but I still should warn that you yourselves would probably be undoubtably not entertained. It is still the premise that we have seen in all other movies: if you are to be yourself, you will be happy and succeed.
Perhaps the thing that makes me the most upset about The Emoji Movie is that it truly had so much potential. From what I read, the idea of the movie came up around 2015, meaning the movie could have possibly been rushed to the screen. If only it hadn’t. The writers could have given us clever humor, not mundane. It is not the worst movie of the year, but The Emoji Movie is clearly one of the blandest of the year.
Overall: Two Stars **